Granted, the site is only a few months old, but despite the celebrity geek pedigree it hasn't garnered much awareness (one could hardly call it "high-profile") or users, for that matter.
The root cause may be some clunky software and the fact that it requires you to hookup on Facebook (not exactly a paragon of privacy), or it may be due to the same issues e Bay faced when it owned Skype years ago: People just didn't seem to want to be that, well, close.
What seemed to be a nifty deployment of global video chatting quickly devolved into free-form exhibitionism by people who should probably avoid such exhibitions (I'm just sayin').
A nifty way to talk to people with different interests in foreign lands became an adults-only den of poorly-lit nudity and self, er, expression.
After my own video call from Hong Kong, I strolled along the path down the mountain to discover another father on a video call.
But now there are free video calling apps on countless devices, video cameras everywhere, and bandwidth to boot (although it may cost you).
There's Skype, Face Time, and newcomers like Google Hangouts.
An NPD report, for example, predicted that the number of people placing regular video calls would grow to 380 million by 2015.
And Skype, for one, is continuing to grow in popularity.